The events I review are the events I enter
You know your event inside out. That's the problem. A fresh set of eyes on your communications, joining instructions and registration journey finds what you can't see from the inside.
The events I review are the events I enter
Event manager, runner and cyclist. I've stood in the wrong queue, missed the important email and wondered where I'm supposed to go. That's why I review events from the participant's perspective, backed by more than 20 years in event delivery and operations.
More about meParticipants decide how they feel about your event long before they arrive.
A confusing email. Unclear instructions. Information that's missing, buried or open to interpretation.
Individually, these seem minor. Together, they influence whether people book, return and recommend your event to others.
The review highlights these participant blind spots before they start costing you registrations.
Thanks for entering the Fell Valley Sportive. Your place on the 75km route is confirmed.
On the day, registration opens at 07:00 at the event HQ. Please bring your entry confirmation and a form of ID.
Parking is available at Car Park B. Allow extra time if arriving by 08:00.
That's a five-minute fix. The report is full of observations like it.
I step through the experience as an attendee would and identify where things may not land as intended. Best four to six weeks before your event.
Most reviews are carried out four to six weeks before an event, while there's still time to make changes.
Want a sample review? I can share one.Tell me about your event, your participant numbers and when it takes place. I'll confirm whether a review makes sense and when I can fit it in.
A short conversation to understand your event, your audience and any areas you're already unsure about. This helps me focus the review on what matters most for your participants.
Your registration journey, emails, joining instructions and any other participant-facing communications. Everything a signed-up entrant would see.
Within five working days: a clear, plain-English report with specific observations and practical recommendations. No jargon, no padding.
Everything in the report is actionable. Most fixes take minutes. You'll go into event day knowing your communications have been tested from the outside.
The pre-event review is where most events start. For those that need more, I also offer in-person observation and full participant experience audits.
I attend your event and observe the participant experience in real time arrival, wayfinding, registration, volunteer interactions, information flow. A short report follows.
An end-to-end independent assessment of the complete participant journey, before, during and after delivery. Best for flagship events or events undergoing significant growth or change.